Quality sales staff is a key competitive advantage of companies.

We must provide the ongoing development of their skills. Academic research found that half of the vendors have difficulties in selling and social competences. To improve sales effects, they must make progress in both areas.

DNLA Sales Potential provides the “fine tuning” of the soft skills needed to be a successful salesperson – for any clientele; in any branch, position or rank. 6 factors typical for each sales process:

  • Rapport/Empathy

  • Attention

  • Analysis

  • Quote

  • Review

  • Closure

DNLA Sales Potential is the ideal supplement to the DNLA SC (Social Competence) test: Whereas DNLA SC covers the basic success factors of social competence, DNLA SP provides the “fine tuning” of the soft skills needed to be a successful salesperson – for any clientele; in any branch, position or rank!
DNLA SP: Ideal for identifying, strengthening and preserving your HR´s sales potential! When developing sales staff we often make mistake focusing only on improving sales techniques and product knowledge. Academic researches and practical experience show that even a good knowledge of sales gimmicks can not compensate for a lack of self-confidence, immunity to rejection, failure or empathy, etc.. And that is the reason, why the exclusive sales training does not bring as much as you would expect. 

Time required: 30 min

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